THIS IS ART LAUNCH PARTY
DECEMBER 3rd 2022
Melrose and Fairfax, Los Angeles
Coming right off of a successful Art Basel Miami, CANTSTOPGOODBOY was greeted with 700 + people walking through the front door of THIS IS ART on December 3, 2022 to celebrate the launch of his clothing brand. THIS IS ART by CANTSTOPGOODBOY is an artist driven, high quality brand consisting of everything from limited edition trucker hats to one of kind hand painted sweatpants.
People were greeted with a colorful assortment of limited edition trucker hats. Next, you stepped into a CANTSTOPGOODBOY shopping experience with his hoodies and sweatpants. Customers were given the opportunity to mix and match individually embellished sweat pants, with various different hoodie designs straight from CANTSTOPGOODBOY’s studio in Malibu, CA. One of those designs, he named his “studio shoe” hoodie. We overheard him explaining the process to a fan, that the printing process was a new unique method he coined “rubberized printing.” The print felt fake or photoshopped on the garment, which exemplifies his style that he coined “Realfake.”
The focal point of this immersive retail experience was CANTSTOPGOODBOY’s studio installation. The paint covered easel in the room housed one of his iconic paintings, which rested on his everyday easel, almost as if he was still working on it in his studio. Crates of empty spray cans, used paint brushes, and dripping paint cans littered the floor, giving guests a first inside look into his creative process that showcased THIS IS ART. It became the centerpiece of the event with people lined up to take pictures of it.
THIS IS ART was the first of many immersive experiences CANTSTOPGOODBOY plans to do with his clothing. You can now shop the whole collection online at CANTSTOPGOODBOY.com
📸: Annie Devine